News 10:06 June 2018:
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When it comes to running a social media account, there are different goals that each individual has. For some, the goal of the page is to recruit new members to their business, organization, or cause. For others, the goal is simple: to connect with others and stay in communication. No matter what the end goal is, these two approaches are important and can each play a vital role in how an individual approaches the strategies of their page. For the former, though, interaction is key.
In order to drive sales and recruitment on a page, an individual need to make sure that they are getting people to interact. They need to, for example, get SnapChat views or Facebook shares. Without these SnapChat views and retweets on Twitter, there is no involvement in a page. As such, these interactions are getting people involved and making them invest in the page through putting skin in the game so to speak. The more involvement a page has, the more likely that people are to stay with said page for days, months, years to come. They are also more likely to spend money on products or services from the page proprietor.