News 10:06 June 2018:
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When administering a social media page, you do not simply want to throw information out there and hope that it creates a reaction. You want to monitor and make sure that it is in fact getting the response that is desired. If an Instagram post that you make gets a tremendous amount of Instagram views, for example, remember that your work is not done. This is the first step in a process and you want to be there to maximize them all.
For instance, if you have a great video that you post on your account that gets a tone of Instagram video views do not assume that your job is done once the ebb and flow of the likes is done. Instead, you want to make sure that you are responsive to the reaction. You can, for example, make a connected posts that thanks individuals for their response to the aforementioned post or you can introduce a question directly related to it. This will help to encourage people to continually stay involved and help them to feel that you are listening to what they want and need. It is important, then, to make sure that you are responsive in all aspects of your social media pages.